Learn how Google is using machine learning AI to improve its search results and eliminate spam results. Watch it with the online reputation management industry in mind. Some obvious implications should be come to mind. Namely, Google reputation repair may have gotten a little bit harder since the algorithm became giving more weight to machine learning, making it a more important ranking factor and, in fact, one of the most important Google ranking factors according to Google representatives.
This of course means that online reputation management firms will have to adapt new techniques and develop and/or utilize new tools to stay ahead of the always learning and ever improving machine learning AI Google uses to improve the search experience of it’s users around the world and, in turn, to survive in the ever-changing environment of Search Marketing, SEO and online reputation management.